How

Partnered with a major marketing design firm to envision and lead the creation and global rollout of an ADA-compliant application for delivering product information, reaching approximately 15,000 internal users worldwide.

This multi-lingual toolset, or "digital marketing agency," categorized, presented, and allowed for the search of print, multimedia, video, white papers, case studies, presentations, pricing tools, and other resources to support the global field sales team. It overcame significant novel requirements, including being fully voice-navigable, multi-lingual, and could utilize only approved company-licensed tools, components, and technologies for development. The tool had to be fully portable to accommodate remote areas of the world as a standalone application with interoperability on all major operating systems and browsers that could be easily maintained and updated by non-technical staff.

Results

The global project went live, allowing the client to reduce marketing distribution costs immediately. The sales team members could now more rapidly and easily find important information to educate prospects, shorten sales cycles, and close opportunities.